Early access · first month free for early adopters

Keep clients longer.
Give them a reason to stay.

Forecast the outcome. Build the programme. Track what happens between sessions. Prove progress before your client starts questioning it. Manage payments and renewals without chasing. One system for better coaching — and a stronger PT business.

First month free for early adoptersFull platformNo card requiredFree migration
app.trainerflow.com / clients / overview
Trainerflow client overview: body fat and weight progress against target
6+
tools you pay for to do one job
Unpaid
the admin hours you can't invoice
15
client screens replace the lot
48 hrs
and your roster is moved for you
Your business. Your numbers.

How much money is your current setup leaving on the table?

Find out in 60 seconds.

Admin time. Client churn. Missed renewals. Payment chasing. Too many disconnected tools. They don’t always look expensive — until you add them up.

Use your own numbers and see what they could be costing you every year.

You know what your clients pay you. Do you know what inefficiency costs you?

Choose your calculator
Takes ~60 secondsNo email requiredUses your numbers, not industry averages
First time seeing numbers like these?

Nothing here is complicated — it is four small sums on the numbers you already know. This is exactly what the calculator works out, and how.

What your time is worth

The hours you spend on admin each week, valued at whatever you say an hour of your time is worth.

Admin hours × value of an hour × 52 weeks
What one client is worth

What a client pays you in total before they leave. Coaches often underestimate this one.

Monthly fee × months they stay
What losing clients represents

The revenue carried by the client relationships that end during a normal year.

Clients lost each month × what one client is worth × 12
What you already pay out

Money you chase every month, plus every software subscription, added up over a year.

Monthly amount × 12

The calculator separates actual financial exposure — client revenue, unpaid or late payments, software spend — from productivity value, which is time released rather than cash earned. A pound of time saved is not automatically a pound of extra revenue.

The cost of the status quo

Your current system isn’t free.
You’re paying for it in time, clients and revenue.

Every manual report. Every forgotten follow-up. Every client whose progress becomes invisible. Every renewal conversation left too late.

The cost isn’t another software subscription. It’s the client who doesn’t renew because they stopped seeing the value.

01
Time lost

Admin you can’t invoice.

Programming. Reports. Nutrition. Measurements. Payments. Reminders. Client notes.

Every hour spent stitching systems together is an hour you aren’t coaching, selling or building your business.

Trainerflow → one connected workflow.
02
Clients lost

Invisible progress feels like no progress.

A client can be improving and still feel stuck.

When they can’t clearly see where they started, where they’re going and whether they’re on track, the value of coaching becomes harder to see too.

Trainerflow → forecast it. Track it. Prove it.
03
Revenue lost

The renewal you forgot is more expensive than the software you didn’t buy.

Expired packages, awkward payment chasing and late renewal conversations create unnecessary leakage.

None of it is dramatic. It just quietly comes off the top of your month, every month.

Trainerflow → packages, payments, reports and renewals in one place.

The question isn’t what Trainerflow costs.
It’s what your current way of working is already costing you.

The industry as you found it

Six apps. Four spreadsheets.
Zero standard.

Personal training is the only profession where the practitioner is asked to be the software. You stitch together a programming app, a nutrition app, a sheet for measurements, a notes app for context, payment links, and WhatsApp — then apologise when something slips through.

✕The same work, entered twice
✕Context stranded in another app
✕A client experience that changes weekly
✕Follow-ups nobody remembers
✕Subscriptions you forgot you had
✕Reports that cost you an evening
✕Payments you have to chase

One client. One system. One source of truth.

Before
  • ✕Programming app
  • ✕Nutrition tracker
  • ✕Measurement sheet
  • ✕Notes app
  • ✕Payment links + invoices
  • ✕Calendar + reminders
6 logins · ~£180/mo · nothing talks
After
Trainerflow
  • ✓Assessment → forecast → programme
  • ✓Nutrition, habits & daily logging
  • ✓Strength, muscle & body-comp goals
  • ✓Reports your clients actually read
  • ✓Packages, autopay & renewals
  • ✓Business P&L, like a CEO
1 login · from £12.99/mo · every feature included
The method

A proven sequence — every client, every time.

Great coaches already work this way. Trainerflow makes it the default, so your standard of care doesn’t depend on how busy your week was.

01

Assess honestly

Par-Q, girths, photos, body map, lifting history and estimated genetic potential. You start from what is true, not from a template.

02

Forecast the outcome

Weight, body fat, lean mass and key lifts projected week by week — with the date they arrive. Goals stop being wishes.

03

Execute with structure

AI-drafted programming you approve, macros that match the phase, daily fundamentals, and live sessions logged set by set.

04

Prove it, then renew

A branded report lands in their inbox with the evidence. Renewal becomes a formality, not a negotiation.

See a real client reportSent in one tap, branded to you, readable on a phone.
Goals & forecasting

Give them a date,
not a hope.

Set the weekly rate of change and Trainerflow compounds it into a forecast: body fat, weight, lean mass, and the week the target is reached. Every check-in re-runs the maths, so drift is visible in days — not at the end of the block.

  • ✓Body-composition goals with achievable-by dates
  • ✓On-track / off-track verdicts on every metric
  • ✓Milestones and phase changes clients can see coming
  • ✓Measurements, girths and progress photos side by side
clients / goals — forecast
Goal forecast projecting body fat to target with achievable date
New · muscle & strength goals

Weight was never
the whole goal.

Until now you could only chase a number on the scale. Trainerflow estimates each client’s genetic ceiling for lean mass from their frame, then lets you set muscle-mass and strength goals — and forecast them like any other outcome. This is the conversation that separates a coach from an app.

Lean mass vs ceiling
68.4kg
Estimated ceiling 74.1 kg · 92% attained
Baseline 64.9Ceiling 74.1
Strength goals, forecast
Back Squat e1RM142 → 160 kg
Projected week 11 of 14
Incline Press e1RM88 → 100 kg
Projected week 13 of 14
Weighted Pull-up+18 → +30 kg
Behind pace · reduce volume elsewhere
Why it retains clients

A client who is 92% of the way to their genetic ceiling needs a different promise than one at 61%. Show them where they actually are, what is still available, and how long it takes. Nobody leaves a plan they understand.

See genetic potential
In progress · preview
Programme draft · Hypertrophy, week 3
generated in 8s
Goal
Lean mass +2.4 kg
Weak link
Posterior chain
Par-Q
L shoulder · no overhead
Session draft4 exercises · 14 sets
A

Group A

2 exercises · superset
A1
Romanian Deadlift
Target 8 reps · Tempo 3111
EquipmentBarbellGripMediumBody PositionStandingRIR2
Warm-up: 60 kg × 8, 80 kg × 4
SetSuggestedWeightReps
1
Suggested: 90 kg × 8
2
Suggested: 90 kg × 8
3
Suggested: 90 kg × 8
A2
Landmine Press
Target 10 reps · Tempo 3111
Swapped
EquipmentBarbellHand PositionNeutralReplacesOverhead Press
SetSuggestedWeightReps
1
Suggested: 32.5 kg × 10
2
Suggested: 32.5 kg × 10
“Par-Q flags the left shoulder — vertical pressing swapped for a neutral-grip angle.”
Approve & sendAdjust volumeSwap exercise
AI programme builder
In progress

Like a team of coaches
working for you.

It triangulates the goal, the client’s weak links, their Par-Q restrictions, training age and recent performance — then drafts a truly personalised, literature-backed programme. You review it, change what you want, and only then does it reach the client. The judgement stays yours; the evenings come back.

In progress. The AI programme builder is in active development and is not live yet. The panel here is a design preview. Everything else on this page is shipping today — we will not bill you for a feature that has not arrived.

✓Periodised phases, not random workouts✓Auto-progression from logged sets✓Injury & equipment aware substitutions✓Your library, your templates, your voice
Nutrition & daily fundamentals

The 23 hours
you don’t see them.

Macros matched to the phase, meal schedules, supplements, steps, sleep and habit streaks — logged in the client app and rolled into adherence you can coach from. When the forecast slips, you know whether it was the training or the Tuesday.

92%
Protein adherence
12,780
Avg daily steps
26/28
Days logged
clients / nutrition plan
Nutrition plan with macro breakdown and meal schedule
Readiness & recovery

Know when to push —
and when to hold.

Sleep, resting heart rate, HRV and stress sync straight from your client’s wearable. Trainerflow turns it into one verdict before the session, and teaches your client how their own lifestyle shows up in their numbers.

Recovery
78%
7-day avg 71%
Sleep
6h 12m
−1h 48m vs need
Stress load
High
3 days elevated
Session verdict
Hold the load
Keep intensity, cut volume 20%. Move the squat PB attempt to Thursday.

Wearable sync live for Apple Health & Garmin · WHOOP integration Q4 2026

Payments & business

Get paid without
asking twice.

Build packages, sell blocks of sessions, take recurring payments and let renewals happen on their own. Session credits tick down as you deliver, so the awkward “you’ve got two left” conversation is already handled.

  • ✓Automatic recurring billing & card retries
  • ✓Package builder with session credit tracking
  • ✓Auto-renewal before the block runs out
  • ✓P&L, cash-flow and per-coach revenue
See plans & pricing
This month
Jul 2026
£9,840
Collected
£8,200
Recurring
0
Chased manually
FebMarAprMayJunJul
12-session block
Russell C. · 9 used, 3 left
Auto-renews 14 Aug · £540
Online monthly
18 clients · £145/mo each
All cards active · next run 1 Aug
The client you don’t want to lose

What is one lost client actually worth to you?
Probably more than you think.

You already know your numbers. Tell us what a client pays and how long they normally stay. We’ll show you what losing just one client represents — and what keeping your roster for one additional month is worth.

Coaches don’t lose clients because they programme badly. They lose them because progress became invisible and the admin ate the relationship.

Why there’s no industry average here
We’re early. We’d rather you build the financial case yourself than borrow someone else’s average.
These are your figures, multiplied out. Nothing modelled, nothing promised — the arithmetic of retention is the argument.
Run your own numbers
20
People you coach right now
£500
What one client pays you a month
6 mo
Your honest average, not your best client
£3,000
what one client is worth to you
+£10,000
one more month kept, whole roster
Roster value as retention grows
today
£60,000
+1 month
£70,000
+2 months
£80,000
+3 months
£90,000

Your numbers, not an industry average. This calculator illustrates the financial value of retention; it does not assume Trainerflow will produce a specific retention improvement.

Why clients renew

Clients don’t renew because you have more features.
They renew when they keep seeing value.

01

Set the destination

Forecast body composition, weight, muscle and strength.

02

Make progress visible

Measurements, photos, lifts, adherence and milestones.

03

Prove the work

Turn the data into reports clients can understand.

04

Make the next goal visible

Show what comes next before the current phase ends.

Don’t wait until a client is thinking about leaving to remind them why they hired you.

How we compare

Others manage clients.
We produce outcomes.

Most platforms are delivery tools — a place to send workouts and take payment. None of them tell you, or your client, whether the plan is going to work.

Capability
Trainerflow
Everfit
Trainerize
PT Distinction
Apps + sheets
Body-composition forecasting with a target date
—
—
—
manual
Muscle-mass goals from estimated genetic potential
—
—
—
—
Strength goals with e1RM forecasting
logs only
logs only
logs only
manual
AI programming triangulated to goals + weak links
in progress
templates
templates
—
—
Recovery-aware coaching (sleep, stress, HRV)
steps only
steps only
—
—
Branded client progress report in one tap
partial
partial
partial
manual
Billing built in — packages, credits, renewals
partial
partial
partial
—
Automatic renewals — no awkward conversation
—
—
—
—
Nutrition & macro coaching
included
add-on
add-on
partial
—
Automations & check-in sequences
included
add-on
add-on
partial
—
Habit coaching & adherence
included
add-on
add-on
partial
—
Your own branding on the client app
included
add-on
add-on
partial
—
Studio owner layer — P&L, per-coach performance
—
—
—
—
Features sold as paid add-ons
none
fee several
fee several
fee some
—
Tools you need to run the business
1
3+
3+
3+
6+

Based on publicly listed features and list pricing, July 2026. Competitor capabilities change — check before you publish.

Coaches who made the switch

Real rosters. Real numbers.

“I went from spreadsheets and guilt to a waitlist. My clients can see the plan working — that is what renews them, not my personality.”
Roster 18 → 31
revenue +42% in two quarters
Marcus Webb
Strength coach · Brooklyn, NY
“The forecast changed my sales calls. I stop promising and start showing the date they hit 12% — then we hold the line together.”
11 mo average retention
was 4 months on her old app
Sofia Marchetti
Body-composition coach · Milan
“Every coach in my studio now delivers the same standard of care. Onboarding a new trainer takes a day, not a quarter.”
4 coaches, 1 standard
+38% studio revenue, 0 spreadsheets
Dan Okoye
Studio owner · Manchester
“Payments collect themselves, reports write themselves, renewals just happen. I coach — that is all I do now.”
9 hrs/week back
24 clients on automatic payments
Lena Fischer
Online coach · Berlin
Early access

Don’t just use Trainerflow.
Help shape what it becomes.

We’re opening Trainerflow to an early group of coaches before the platform enters its next stage. You get the full platform for your first month free. We get something equally valuable: real feedback from coaches actually using it with clients.

01Use it

Your first month is on us.

Use Trainerflow with real clients and decide whether it genuinely improves the way you coach.

£0 for your first month
02Shape it

Your feedback reaches the product team.

Tell us what slows you down, what you want improved and what would make Trainerflow indispensable to your business.

Early coaches help influence the roadmap
03Be rewarded

Help us improve Trainerflow and we may reward that contribution.

Active early adopters may qualify for preferential pricing or pilot terms based on participation, feedback and agreed pilot arrangements.

Early-adopter / pilot terms may be available

Trainerflow will keep improving.
This early-adopter stage won’t last forever.

There will still be a way to join Trainerflow later. What won’t always exist is the opportunity to join this early, use the full platform free for your first month and have a direct influence on what we build next.

First month free · Full platform · Early-adopter access · Cancel anytime
Book a demo

30 minutes with
a real coach.

Not a sales script. A coach who runs a roster walks through your actual business, shows you the method on one of your own clients, and tells you honestly whether Trainerflow is right for you.

  • 1We map your current stack and what it costs you
  • 2We build a live forecast for one of your clients
  • 3You leave with a migration plan — and your first month free
Prefer to just start?

No demo required. Open a workspace, import a client, see the forecast in ten minutes.

Before you ask

The honest answers.

What does it cost?

Coach starts at £12.99 a month for 5 active clients and every tier lowers your cost per client — £2.60 each at 5 clients, £0.95 each at 100. Studio for PT teams starts at £74.99 for 50 pooled clients and adds the owner layer: P&L, per-trainer performance and retention. Enterprise is priced per operation. Every feature is included on every paid plan; nothing is sold as an add-on. Full breakdown on the pricing page.

What exactly is the early-adopter offer?

Your first month is free on the full platform — every feature, no feature gates, no card required to start. In exchange we ask for honest feedback from real client work: what slows you down, what is missing, what would make Trainerflow indispensable. Active early adopters may qualify for preferential pricing or pilot terms, agreed case by case.

What happens at the end of the free month?

You keep everything you built. You either pick a plan from £12.99/month or drop to Free (up to 3 active clients). Nothing is deleted, nothing is locked behind a sales call, and you can cancel from your workspace settings without emailing anyone.

Will you move my clients over for me?

Yes. Send us your current export — clients, measurements, programs, payment schedules — and our team migrates it inside 48 hours, free, whatever plan you land on.

Do my clients get their own app?

Yes. iOS and Android: today’s session, logging with video demos, weight and photo check-ins, macros, habits, messages, and their progress report. Branded to you.

Can I trust the AI programming?

The AI programme builder is in progress — it is not live yet, and it is not counted as a feature you are paying for today. Here is how it will work when it ships: nothing reaches a client until you approve it. Every draft is built from your goals, the client’s Par-Q, weak links and training history, referenced to published strength and hypertrophy literature — then handed to you as an editable program, set by set.

Do you take a cut of my payments?

Payments taken through Trainerflow carry a 0.5% platform fee on top of Stripe's own processing fees. That is the whole story — no percentage of your coaching income, no charge for archived clients, no minimums. You can also collect payment outside Trainerflow and pay nothing extra at all. Packages, session credits, recurring plans and renewals are all included in your plan, never sold as an add-on.

I have a team. Can we all work in one place?

Yes. Add coaches, share your exercise library and program templates, and hold everyone to the same standard of care — with per-coach P&L so you can see how the business is really performing.

What you’re risking

One month to decide
for yourself.

£0 first month

Use the full platform before deciding whether it belongs in your business.

Bring your real clients

Don’t judge Trainerflow from a demo. Use it in your actual coaching workflow.

Leave if it isn’t better

No complicated sales pitch. The product has to earn its place.

Your clients are already generating the data.

Start turning it into something they can see.
And something your business can grow from.

Forecast the goal. Build the plan. Track the work. Prove the result. Handle the payment. One connected coaching system.

First month free for early adopters · Free migration · Cancel anytime

Trainerflow.